Dutchie Crashes Again on 4202024

Dutchie customers in several states (MA, MD, MO, NM) experienced problems with their point-of-sale systems on 4/20/24. The Bluegate server seems to be the source of the problem. This internet service enables users to monitor measuring data and has various functions and applications, such as visualizing measured values, performing remote controls, backing up online, visualizing processes (SCADA), and automatically downloading data from remote sources to a local device. It wasn’t until 7:14 p.m. EST on 4/20 that the issue was rectified, which is likely after customers have tried to collect on 4/20 discounts.

The company may have been cognizant of last year’s problems and taken all reasonable precautions to ensure they wouldn’t happen again, but Dutchie has left a huge door open for rival POS systems to persuade consumers to make the change.

According to Dutchie CEO Tim Barash, the Bend, Oregon-based company has been concentrating on preparing for the industry’s busiest sales day since last year’s failures. He informed MJBizDaily via email that since then, they have intensified their efforts to remain abreast of the industry’s growth. More than six thousand cannabis retail clients in the United States and Canada use Dutchie’s point-of-sale and e-commerce software to process over one million orders per day. Its technology enables yearly cannabis sales of $14 billion and more. The need to continually enhance performance in order to support our clients falls on us as the leading supplier in the sector, by a wide margin, Barash noted. on April 18, 2024, MJBizDaily

This year’s catastrophe, according to CTO Chris Ostroski’s interview with Talking Joints Memo, was caused by consumers in a particular area of their POS system having major problems that made it impossible for them to make transactions.

Other point-of-sale systems were fast to seize the chance:






Losses at the Dispensary:

The co-founder of Curio Wellness, Wendy Bronfein, estimates a sales loss of over $80,000. Additionally, there were almost a thousand preorders that had to be canceled and redirected to inventories in order to stay in compliance.

According to Bloom Brothers CEO Nathan Girard of Pittsfield, MA, the company lost almost $25,000 during the four hours and thirty-four minutes while Dutchie was offline. With an annual cost of $12,000 for eCommerce and Back Office, Girard has decided not to take advantage of the credit that Dutchie extended to consumers last year based on a loss calculation.

While I delve into this over the next several weeks, I will update the questions to answer:

Does Dutchie continue to utilize the same database provider that caused the 2023 outage? That service powers many of the world’s leading enterprises.